LFWM Grooming Trends

Whilst there was an overriding masculine edge to the menswear shown, with the exception of London favourite Richard Biedul, there was a distinct lack of facial hair or beards on the runway. Contradictory to that seen on the street.


Street style at LFWM has become an integral part of the weekend, providing inspiration with ready to wear and easily accessible looks.

Using the new Gillette ProGlide Styler and Fusion ProShield Chill shave foam I set out to try to combine grooming inspired by both runway and street style. I wanted to combine sharp edges with slick style without making a change to my signature feature…. my beard


I always freehand the length of my beard so removed all of the combs from the ProGlide Styler and set to work. The Styler comes with three different length combs so if you’re not 100% confident on freehand trimming these offer a bit of flexibility on length.


I found the size of the trimmer really easy to work with especially around my moustache area allowing for a lot more precision than I’m used to. I’d usually use scissors for this part, but the Styler took care of it for me.

Next, was to create the sharp lines inspired by what I saw over the LFWM shows and street style. For this I lathered up my neck and cheeks with Fusion ProShield Chill and set to work with the blade on my neck and using the precision trimmer on my cheeks to finish the look. The ProShield Chill has a really cool feature called flexball technology that responds to the contours on your face. I really noticed this on my cheeks when edging the line.


Definitely one of my fastest and easiest trims, here’s the before and after!



The Gillette ProGlide Styler is available from Amazon and leading retailers nationwide. RRP £20. Get yours here.

The Gillette Fusion ProShield Chill is available from Boots and leading retailers nationwide. RRP £12. Get yours here


This is a sponsored conversation written by me on behalf of Gillette. The opinions and text are all mine.


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